Case Studies
Cocomelt - Long-Term Brand Transformation
Start Date
November, 2022
When we started working with Cocomelt at the end of 2022, it was a dessert spot in Soho with a loyal local following. Three years later, it's a destination venue that appears on travel itineraries from around the world.
Every month, Cocomelt generates millions of organic views across Instagram and TikTok. One video alone reached 54 million views with zero paid ads. Celebrities including Kendall Jenner, Perrie Edwards and others have visited and engaged with the brand.
Major collaborations have followed — Space NK, Launch, Bali Body — each one a testament to the cultural moment we built around the venue.But the real proof is simpler than that.
Walk past Cocomelt on any day and you'll see the queue. Travellers from around the world now include it in their London itineraries. It went from a third-place dessert spot to the place everyone wants to visit.
Results
The numbers:
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14,000 to 105,000+ followers on Instagram
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5,000 to 35,000+ followers on TikTok
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54 million views on a single organic video
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Millions of views generated monthly
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Celebrity attention and major brand collaborations
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From local spot to global destination
Spontini
Start Date
June, 2025
Spontini Riyadh — Organic Revival for a Global Pizza Brand
The Challenge
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When Spontini Riyadh came to us, their social media was stuck. Years of heavy ad spend had flattened their organic reach, and the page itself reflected it — inconsistent random photos, copy that didn't match the brand, no visual identity, no strategy. For a globally recognised pizza brand, their Instagram felt like an afterthought.
The Strategy
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We rebuilt the page from the ground up, remotely. Starting with a full content strategy and shot lists, we directed their local team in Riyadh — telling them exactly what to capture, how to capture it, and why. All content came back to us for editing, where we added trending audio, hooks and professional finishing. The feed was transformed into something elevated and appetising — stunning pizza photography, cheese pulls, kitchen behind the scenes, branded shots, ingredients, team moments. We also brought in local Riyadh influencers, generating authentic UGC content and building public trust and awareness in the market.
This was the remote model working exactly as designed — us leading the strategy and creative direction from anywhere in the world, their team executing on the ground.
Results
Within the first three months:
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1 video generated 5 million+ organic views
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4 additional videos each crossed 100,000+ views — on an account with just 10,000 followers
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Influencer partnerships generated organic UGC and significant local brand awareness
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Millions of views accumulated across the page with zero paid content
Sourdough Sophia
Date
September, 2023
Brief
Sourdough Sophia, a pink bakery that started from their dining room table and now have 2 sites in London.
What We Did
When we began collaborating with Sourdough Sophia, her Instagram already had 120K followers. We started a new content strategy plan and built her a new TikTok account from scratch. Through strategic optimization and fresh engagement, we boosted her social media presence.
Results
Our collaboration with Sourdough Sophia yielded remarkable results, garnering million views and adding over 139K new followers on Instagram. Their TikTok account thrives with 7645 followers and over 1 million views. Our strategy continues to propel their social media success.
Molton Brown
Date
February, 2023
Brief
Founded in 1971 on South Molton Street, London, Molton Brown epitomizes quintessential British style. With an unwavering dedication to individuality and meticulous care, every product is crafted in England, using only the finest ingredients to create enduring fragrances that invigorate, rejuvenate, or soothe the senses.
What We Did
Partnering with Molton Brown for TikTok content creation, we've achieved astounding success. Our collaboration ensures meticulous care in crafting engaging content, reflecting Molton Brown's essence. Together, we amplify their brand, captivating audiences with compelling stories and exceptional quality.
Results
We create high-quality, engaging content for Molton Brown's TikTok and since then their account has gone from 18K to over 52.9K
Consensio
Date
July, 2023
Brief
Consensio’s Ultimate Catered Chalets are recognised as some of the best luxury ski chalets in France. Each chalet is unique in design, fitted with the latest state-of-the-art technology and is staffed with a large private team including a private chef, chalet manager, hosts, in-resort private chauffeur
What We Did
Our approach to Consensio's Instagram was to create a content strategy that speaks directly to their target audience in collaboration with Consensio's team.
Results
Instagram account growth from just under 10K followers to over 20K with multiple viral videos, increased engagement and direct bookings.
